FANTASTICPAPER brand – since 2014 for AUTHENTICS
For and later with Lambl / Homburger I developed Fantasticpaper.
Fantasticpaper is a notebook brand.
I was involved in the brand design, the concept for the communication strategy, product design, stand design and the overall visual appearance.
Rather than to rely on the typical heritage-theme of conventional notebook brands, we developed a fresh and smart communication language for Fantasticpaper, both visual and verbal. From its beginning Fantasticpaper distances itself from competitors with its contemporary charm in its communication.
Client: AUTHENTICS, Gütersloh, Germany
Art Direction: Lambl / Homburger, Berlin, Germany
Photography: Gerhardt Kellermann, Munich, Germany